To be a lawyer is to be a writer. In this profession, there’s no way to escape putting pen to paper, or more realistically, fingers to keyboard. Many attorneys do so much writing on behalf of clients, the thought of setting time aside to write for one’s self is overwhelming. However, getting published is a powerful marketing tool.
Read MoreAttendees will walk away from this seminar with the tools they need to start blogging or podcasting to promote their firm. This includes a brand strategy, target audience assessment, and content creation calendar.
Read MoreI've got a new blog post up on the State Bar of Wisconsin Nonresident Lawyers Division - NRLD blog. It's something I wrote for fun, not about legal marketing, but I wanted to share it with you anyway. I often talk to my clients about finding ways to amplify their voice by leveraging their network. This sort of post is what I'm talking about.
Read MoreOn July 20, I am joining forces with Amanda Sexton from FocusWorks Marketing for a workshop on social media for lawyers. The event is being hosted by the New Jersey State Bar Association’s Institute for Continuing Legal Education.
Read MoreTo prepare for the construction of the Jefferson National Expansion Memorial, which is more commonly referred to as the Arch, over 80 acres of prime riverfront real estate in downtown St. Louis were condemned, and the structures located there leveled. One of the few buildings spared was the Old Courthouse.
Read MoreIn a couple of weeks I will be packing up my office and making the move from New Jersey to Tennessee. This does not mean that Kelchen Consulting will be closing up shop. Blog posts, social media content, white papers, and websites can all be created remotely, as I have proven over the past few years.
Read MoreHidden deep in the depths of this medical collection and owned by the College of Physicians of Philadelphia are kidney stones pulled from the body of Chief Justice John Marshall.
Read MoreI spent a recent evening rewatching one of my favorite movies, Apollo 13. As someone who grew up wanting to be an astronaut, I am usually sucked into the story, holding my breath as the drama unfolds. This time, however, I was captivated not by the crew, but by the team on the ground.
Read MoreYoung lawyers have a strong desire to give back. We are quick to donate to charitable causes, and many of us take on pro bono cases. But over the years there has been a steady decline in the number of attorneys, and in particular young attorneys, serving on local boards and as government officials. The nature of modern practice is often blamed for driving this trend, but it is also true that finding and securing these positions is not something most young attorneys know how to do.
Read MoreI always knew that someday I would leave Wisconsin. My husband’s work demanded it. But when that day came, I found myself completely overwhelmed by the job search/joining a new bar process even though I had spent months preparing for the move.
Read MoreI am fortunate that the virus has not really impacted my work life. I typically work out of my home office, except when I visit my clients for in-person strategy sessions and video/photo shoots. I have learned A LOT about how to be productive in a non-traditional work environment over the past two years, and I have been encouraged to share some work-from-home tips with you.
Read MoreI’m currently being inundated with emails and snail mail from a company desperate to sell me a plaque I can hang on my wall, which will entitle me to proclaim myself to be something like the Most Awesomest Attorney EVER! It’s tempting because I’m well aware of my awesomeness and would like others to know about my awesomeness as well, but any award you have to pay to accept is not an award worth having.
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