Artificial intelligence isn’t just coming, it's already here, and a virtual assistant can help with online marketing. Here are a few tasks you can tackle while taking AI for a test drive.

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I’m not sure if this is one of the reasons I’m passionate about marketing or not, but I used to really enjoy watching infomercials when I was a kid. I dreamed of refinishing some furniture with QRB, and was entranced by the latest vacuum seal technology. My friends and I even shot our own video advertising Squirt Pudding to our Jr High classmates! 

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Each year, Wisconsin Lawyer magazine does a round-up of the latest legal trends. For the second year in a row I shared my thoughts on a legal marketing trend everyone should be paying attention to. 

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You can't make informed choices about your marketing efforts unless you have data to support your decision-making. Here are tips to collect meaningful data.

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Using a content calendar for website and social media postings makes it easier to bring in the types of clients you want.

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Getting the most out of the professional and business associations you belong to is something I’m always talking about with my clients.

Most of these organizations have websites, newsletters, magazines, and social media accounts they need to fill with useful content. Some of them make a point of highlighting their members whenever possible. Putting yourself and your work forward when there is an opportunity to get before a bigger audience is a great way to raise your profile.

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Figuring out how to use social media to market your law practice can be a daunting task. Especially when you realize all the ethics rules you must follow if you don’t want to put your license in jeopardy!

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I recently co-authored an article on nine ways you can be a better ally with two other nonresident members of the State Bar of Wisconsin — Roya Bahrami and Ioua Alen Marcyn B. Lagazo. As we note in the article, “Being an ally isn’t about being “woke.” It’s about being a decent human being.”

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This year marks the 50th anniversary of the release of The Godfather. The gangster flick is consistently rated as one of the greatest movies ever made, and its popularity has only increased with age.

Although the characters in the movie care more about skirting the law than following it, there are several moments in the film that carry important legal lessons.

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To be a lawyer is to be a writer. In this profession, there’s no way to escape putting pen to paper, or more realistically, fingers to keyboard. Many attorneys do so much writing on behalf of clients, the thought of setting time aside to write for one’s self is overwhelming. However, getting published is a powerful marketing tool.

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Attendees will walk away from this seminar with the tools they need to start blogging or podcasting to promote their firm. This includes a brand strategy, target audience assessment, and content creation calendar.

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