Don't Settle for Snake Oil: Learn Where Your Clients Come From
People in general, and lawyers especially, like to know how things work. We all worry that “kids these days” don’t know that the food on their plates isn’t magically generated by the grocery store. We watch videos on YouTube of people sawing common household items in half just to see what is inside. And as lawyers, we know that the evidence we can gather will make or break our cases. Figuring out how stuff works is just something we do. This is why it is surprising that a lot of lawyers cannot explain how they get the majority of the clients who walk in their door.
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How to Use BIG DATA to Get More Bang Out of Your Legal Marketing Buck
Just like a car driving down the Turnpike, people emit a stream of digital exhaust as they cruise through life. Every phone call made, website visited, link clicked, and ad hovered over creates a ton of raw data that is collected, aggregated and used by companies to customize search results, provide a better user experience, and, of course, sell things.
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Introvert. NFL Team Owner. Attorney.
Last fall I was a guest on “The Bold Sidebar” podcast with Attorney Jeff Horn. We talked a lot about tailoring and measuring your marketing efforts, and a little bit about the Green Bay Packers.
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Lights, Camera, Action!
We are all doing a lot of video conferencing these days, and those little webcams can make you look terrible. As someone who does a fair amount of video recording, I thought it would be helpful to share some tips on how to make yourself look better on screen.
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Write Something You Would Read
When people tell me they don’t know what to write about I tell them to write something they would like to read.
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Making The Most Of A Virtual Conference
Everything in our lives is going online, and that includes meetings and conferences. After suffering through one annual meeting, and enjoying another, I feel like I have some insights to share with anyone who is preparing for their first virtual conference.
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